As a pediatrician practice owner, it can be tough to keep up with the competition in the market, especially when one of your major competitors is the pharmacy.
Pharmacies are rapidly expanding their offerings, with some now offering basic healthcare services like vaccinations and basic urgent care services.
How can you stand out in a crowded market and attract more patients to your practice? Here are some tips to help you get started.
Understanding the Competition
To start, you need to understand your competition. Pharmacies have an advantage in convenience and accessibility. They often have extended hours, don't require appointments, and have multiple locations. They also heavily advertise their services, including flu shots and minor illness treatment.
As a pediatrician, you can't compete with these conveniences. However, you can leverage your expertise and offer more comprehensive care. Parents want peace of mind and assurance that their child is receiving quality care from a professional who knows their medical history.
How To Stand Out in a Crowded Market
To stand out in a crowded market, you need to offer exceptional service. This starts with your Electronic Health Record (EHR) system. PCC's EHR system offers the support you need to run your pediatric practice efficiently. With tools such as automated appointment reminders and integrated patient messaging, your clinic will stand out in a crowded market.
Improving Operational Efficiency
To stay competitive, your clinic must operate efficiently. By leveraging PCC's EHR system, your staff can complete routine tasks in a timely and effective manner.
Features such as automated charting, online scheduling, and easy-to-use documentation allow your staff to work quickly and efficiently. By increasing operational efficiency, you will improve your patient experience and encourage positive word-of-mouth.
Leveraging Marketing Strategies
To stay ahead, you need to attract and retain patients, and marketing plays a critical role. Leverage your unique advantage in treating children by promoting specialized pediatric urgent care services and spreading the word through social media, local events, and networking. Use targeted digital ads and local media advertising to ensure your practice is top of mind when patients are in need of urgent pediatric care.
Stay Ahead of the Curve With PC
At PCC, we're committed to your success. That's why we provide personalized support that goes beyond great software. Whether you need help with training, implementation, customization, or maintenance, our team is always here for you.
And with our comprehensive eBook "Marketing Doesn't Have to Be Complicated," you'll have the expert insights you need to stay ahead of your competitors. Learn how to build a strong local presence, create engaging websites, and manage social media like a pro. Stay ahead of the game with PCC by your side.